Make cigarettes non-addictive by capping their nicotine
Cigarettes with nicotine cut by 95% do not sustain addiction. A mandatory cap, which the FDA has proposed, could cut smoking dramatically.
Randomised trials show very-low-nicotine cigarettes reduce consumption and increase quitting. The FDA issued a proposed product standard in January 2025. Propose finalisation and adoption by other regulators, with pre-planned surveillance of compensatory smoking, illicit trade, and switching to alternatives.
- Prevention we already have is not deployed · Around four in ten cancers are preventable with tools we already own: vaccines, tobacco control, weight, alcohol, sun and infection control.
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