OnCo
ideasIdea

An independent hype index grading cancer press releases and news stories

Rate every cancer breakthrough story and press release for spin, using set criteria, and publish the scores so journalists, institutions and readers can see who overstates.

Spin in abstracts and press releases is documented and propagates into news coverage and patient expectations; HealthNewsReview.org showed independent grading is feasible before it closed for lack of funding. The proposal is a sustainably funded service that grades press releases from journals, institutions and companies on a published rubric (absolute versus relative numbers, harms, cost, stage of evidence, independent comment), publishes an institution-level hype index, and provides a plain-language re-statement of each finding.

Hypothesis
Published hype scores reduce spin in subsequent press releases from graded institutions and reduce exaggerated claims in downstream news coverage.
Rationale
Reputational feedback changes institutional behaviour; the rubric exists and the grading cost is low.
What would test it
Grade all cancer press releases from the top 50 institutions for a year and publish; compare spin metrics in year two against ungraded institutions.
Maturity
early clinical
Who has to act
research
Cost to try
Small (under $1M)
Years to first evidence
1
Bottlenecks it attacks

Connected

2top